Hi there, welcome back to Sellpore Systems. In my previous article I mentioned several advantages to Social Media. So this time I thought I might talk a little about the disadvantages where business is concerned. I hope you enjoy the article.
There are quite a few disadvantages of social media marketing. Care should be taken because just as quickly as things go well, so can they also turn against you.
As a business owner considering a marketing strategy on social media is a good idea. However, it may help you to know some of the disadvantages that you may face in order to build it into your strategy.
As you know people post content that they enjoy. They’ll post articles and digital media around things that makes them happy. We all do this, but at he same time we love to let people know when something has happened that makes us unhappy.
So if you recently had a fall out with a customer, you can be sure they’ll discuss it when they’re using social media. What better place to publicly share than on a platform with millions of users who love a good scandal.
10 Disadvantages of Social Media for Business
Here’s my top 10 list of disadvantages of social media marketing in my business.
1. Social Media take up a lot of time
To gain traction with your social media campaigns, you need to create a lot of content, publish it and share it. Maintaining your social networks requires a lot of time and dedication.
Your company profile needs frequent updating with new and high quality content. Neglected profiles don’t look good to current and new consumers and end up being detrimental to the company.
For small businesses who don’t have enough resources, this can be a little difficult. This can lead to your campaigns not being as effective as they should be and your competition may take the lead.
2. Active Engagement
You also need to maintain a reasonable amount of time reply to people who have visited your social pages. People are constantly being presented new deals.
If you’re not as active as your competition, then you could be losing ground.
3. Your Competitors could be watching
Just as you are able to keep an eye on your competition, they can do the same to you. They can follow your social profile, watch your marketing strategies unfold, and counter them.
If your competitors have access to more finance than you, then they might over power you with a massive advertising campaign. They can lower their pricing on the same products you offer and steal all your leads.
They can afford to pay for better management and hire a larger number of staff that can work social media all day. They can go on doing this for years as long as they have the finance and support.
They can create fake accounts and post negative comments on your pages. There have even been cases where they steal leads through their comments on your page.
4. Negative Feedback
On Facebook, for example, a user can easily publish a negative review on your page. When a new prospect looks at your profile they may get turned off at the negative comment.
On Twitter, a user can tag a company and share negative feedback. Their friends and followers may end up retweeting that poor experience. These can spread very quickly and destroy what you’ve been building.
Often people feel they have a social obligation to share their experience. This is to prevent others from going through the same. Too much of these and your business will likely feel the impact.
You should never allow these complaints to go unaddressed. They should be dealt with quickly to minimize the damage that can be done. Dealing with these fires can go a long way towards improving the impression your brand has.
5. Results take time
The results of your social media campaign won’t be immediate.
You need to be consistent with content. Publish several articles and engage with your audience before you see any results. Tracking your performance on your posts will give you the feedback you need.
The thing about social media that may help is that despite it taking a little time, the results are cumulative. In other words, the more you put out there, the more consistent or frequent, the results will tend to be exponential.
It can take years to accumulate to a point that it takes on a life of its own. That’s why so many top bloggers make use of this method. Applying the same strategy, there will come a point where you will also experience great results. You just have to continue to create quality content on a regular basis.
6. Low Return on Investment (ROI)
Social media marketing can be very time consuming as we mentioned earlier, but the ROI on the time you put in is poor.
In order to get things going, you first need to fill up your social pages with content. At the same time you need to have people like or subscribe to your page. Often this takes advertising dollars.
You need to try to get people to share your content, like it or engage with it. So there needs to be a buzz around your brand. All this needs to be in place in order for you to advertise your products.
7. Advertising on Every Level
Social networks are in the business of making money. Without your advertising dollars, your content, brand, pages and products will not be shown to people. Social Networks want your money and they’ll restrict your campaign to a small group of people.
If you would like to reach a larger audience, you’ll need to finance some advertising. On top of that you’ll need to advertise every time you want to reach out to your audience.
8. Difficult to Measure the Results
You’ll have to put in the extra effort to figure out how to measure the results of your social media marketing. It can be quite difficult and complicated to measure. Unless you’re spending money on advertising you won’t get much information out of a social network.
Even if you’re spending money, it might not be the best way to make use of those funds. Each social site has it’s own way of distributing ads and so it is up to you to figure out the best ways to go about this.
There are courses that can teach you how to make the most of each platform, but these courses are expensive. You also never know exactly what you’ll be getting. So that’s an additional disadvantage of risking funds on material that could be useless.
9. It’s a major Distraction
Many times, in anticipation of landing new customers, we spend far too much time on social media sites. Checking our profile, answering questions from people with no buying intent.
We would be far more productive doing the actual work at hand, the work that brings in the money. Granted marketing does bring in the money, but social media has a tendency to be social.
10. You’re Exposing Your Business to Trolls
This is one of those annoying disadvantages that you have no control over. There really is nothing you can do about this but hope people see past it. But before we get into this one let’s just take a moment to define what a troll is.
Trolling is when someone or a group of people create problems or say things on purpose just to get a rise out of others. They may start a quarrel or say something that upsets customers. Their speech may be hateful and is usually controversial.
The worst thing is that these “Trolls” actually get a kick out of this behavior. They have no problem carrying this out for long periods. The only way to deal with this issue is to contact the platform’s staff and lodge a complaint. Until then you’re running at a disadvantage and even so it may take some time to fix.
How to Overcome the Disadvantages of Social Media
How you handle the negative side of social media is critical to the over all strength of your brand. We want to do what we can to turn disadvantages into advantages. This in itself can place you ahead of your competition if you handle these issues well.
These are few suggestions that I have for you.
1. Be Calm and Think Before You Act
I agree, the longer you leave an issue the more it spreads. But here’s the thing. If you reply without thinking, you may get caught up in the heat of the conversation. It’s easy for us to retaliate when we feel someone is being unreasonable. Then things can get much worse very quickly.
My suggestion is you take a step back, take some time to think about the current situation. Then share your response when you have calmed down. A well thought out response can diffuse the situation and you’re likely to get some social support. That’s a better way to handle the issue.
2. Have Some Empathy
Even if you feel the other party is wrong, they still deserve to be heard. Often times, it can be a misunderstanding that has taken place. If you refuse to listen, then you might be missing out on some information that can other wise help you.
Sometime an apology goes a long way, even if you’re not wrong. What harm does it do? The customer feels better, your brand appears human and you may turn the other person into a friend.
3. Offer a Solution
Can you imagine what benefit your business will get if you find a solution that solves a complaint. I’m talking about a real solution. Whatever caused your customer to start a revolution against you has a real solution. This is the power solutions have to turn disadvantages into serious advantages.
Once you’ve done that, you have so many benefits at your finger tips. You can create articles, media and content around this issue that you have solved. This can create a positive buzz around your business.
Why use Social Media for Business
Well at the end of the day, there are far more advantages to Social Media Marketing. Your business can benefit from the sheer numbers of people who use these platforms. Like it or not, that’s where the money is and where there are many people there is opportunity.
We can complain all we want about these media giants. But let’s also remember that so many opportunities are created by these platforms. That’s an advantage to everyone.
Social Media and Business Growth
Social Media Marketing is a great way to boost your business and create real growth. A good strategy will go a long way and can raise awareness as well as drive traffic to your website.
Also, if your a business to business (B2B) type company, this really is an under utilized segment of the market. Digital and social media can help increase awareness to companies that could do with what you offer. So it’s not just a business to consumer platform. It’s much more, you just need a little creativity.
Ultimately, we need to accept that social media marketing is something we need to master. We just cannot do without it. Either that or it’s a good idea to get professionals to handle this for you, if you don’t have the time.
thanks for taking the time to read my articles. I hope that they’ve been helpful to you and I really hope you come back for more.
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