Have you ever done a search where you click on a link and thirty seconds later you still waiting for the web page to load? It’s frustrating right?

Have you ever wondered if this is going on with your website?

What’s up guys, today we going to talk about your websites page speed as a ranking factor by the search engines. If you’re wondering how long your web site takes to load a page, you’ve come to the right page. I’m going to help you with that.

Pagespeed is defined as the length of time a website takes to display the content on any of  its pages. In other words, how long it takes in seconds for your web page to load on your web browser. Pagespeed is a ranking factor and so should be one of your many seo strategies.

In 2016, Google began rolling out Accelerated Mobile Pages (AMP). Not so long ago they introduced Mobile First Index. MFI is all about Google indexing your web pages with their mobile crawler. This means your mobile page speed is more important than ever before, especially for your seo.

Google Page Speed Insights

Google Analytics Page Speed

Ok, let’s get right into it. If you’re concerned about your pagespeed load time, then here’s what you want to do. The first thing to do is open your web browser and go to Google’s pagespeed insights. Pagespeed Insights is basically a website load tester.

Type your domain name into the search box and click the analyse button. Pagespeed insights will then run a performance test and measure your page load time.

Once your pagespeed test has completed, it will give you the performance results. You might be shocked to see that your load time wasn’t so great. but there’s no need to worry, there are many ways to improve your web performance.

The important thing to note is what is causing the poor performance. Pagespeed insights will give you a breakdown of all these factors.

Also, just keep in mind that it is really hard to get a perfect score, especially on the mobile speed test. But if you can get it close to 90% your doing pretty well, and its good for your seo.

GT Metrics Page Speed

GT Metrix Page Speed

Another website that can give you page speed insights metrics is gtmetrix. Open your browser and go to https://gtmetrix.com, or simply search for gtmetrix on Google. Enter your url into the text box and click on the “Test Your Site” button.

Here you’ll get further insights into the performance of your site. Gtmetrix will give your pagespeed score, yslow score, fully loaded time, the total page size and the number of requests it took to load your site.

Unlike Google, gtmetrix doesn’t give you any mobile data. This is the main reason you should use both to measure the performance of your site.

Website Speed Optimization

Website Speed Optimization

The above two sites are pretty much the top where you’ll get the best insights from their web speed test.

From these tests you’ll notice that there are about four main factors which affect the performance of your website. There several other factors as well but these have the highest impact on page speed.

These are images, javascripts and server response time and caching. Taking care of these issues will go a long way in improving your overall seo and your pagespeed.

Large Images

Images (the Biggest cause of page speed issues)

Images are often the biggest offenders that degrade the performance of your site. What happens is the web designer often over looks the size of the images. WordPress does such a good job at rendering the images on the site that this issue often goes unnoticed. Every detail counts when in comes to optimizing your website for seo.

So, in this case both Google and GTMetrics will point out which images are far too big. The thing to do is to remove the larger images, resize them and then re-insert them into the website. Do this on a single page and watch how your page loads improve.

The other thing you can do as well is to use a plugin that will compress the images into much smaller sizes. Compressing images will make the file sizes very small and your load speed will improve.

Try the Imagify Plugin by WP Media.

Javascript

Javascript

Javascript is very useful to perform all sorts of functions on our websites. However, what few of us know is that javascript will often load on all pages, even when it’s not needed. This takes up resources that the page doesn’t need in order to load.

There are handy wordpress plugins which give such as Asset Cleanup by Gabe Livan that allow you to block unnecessary javascripts from loading where they are not needed. Another thing you can look for is any plugins that are no longer needed, they should be removed.

When it comes to page speed, every little bit helps and the same plugin also allows you to minify your code. Further boosting your pagespeed load times.

The process of minification is where scripting languages such as javascript are reduced in size and often combined. The impact of this is immediately noticeable, but careful it doesn’t break your site.

server response times

Server Response time

There’s not much you can do once you’ve paid for domain hosting. So if the server that is hosting your website is slow or hosting several hundreds of other websites, then your site is going to be impacted.

Generally it’s best to research the top web hosting companies and rather use them to host your website. But I must say that sometimes you can take advantage of a slower server if you want to perfect your pagespeed skills. I wouldn’t recommend this for a customer though.

Webpage cache

Caching

This is one of those things that you can do to really improve your page speeds. But at the same time be aware that these plugins can also easily break your site.

The other thing that you need to be aware of is that even when you have configured the your caching plugin properly, even an update can also break your site.

This has caught me out so many times. So the work around is to do manual updates and then clear the cache once you’re done. This would also apply to any new pages, blog posts, images, etc, aswell.

In other words, if you’re a webmaster, maybe try and get into the habit of logging into the website a couple of times a week. If you do this as a routine, then you can keep your site secure and fresh all the time.

Try WP Fastest Cache by webfactory Ltd

Other Factors

There are several other factors that can degrade your page speed. One of the other factors is the amount of time your objects and pages get cached for. The longer the cache the better.

You can try Far Future Expiration Plugin by tipsandtricks-hq for this.

SEO Impact

How does this impact your Overall SEO?

From the mobile device perspective, this is what you need to keep in mind.

According to Statista.com mobile users make up roughly 48% of all online traffic.

This means that search engines such as Google place high importance on mobile traffic. The issue with mobile users is that they often use data packages to browse the internet. Data packages being expensive and limited means that you want to keep your website as light as possible. You don’t want to tax your mobile visitors, so you want to pay attention to your pagespeed.

This is a great opportunity for those of you who have online businesses. Many of the older websites don’t cater for mobile, or they’re not mobile responsive. I’ll bet though, that all your competitors have mobile friendly websites.

Responsive websites are websites that you can view on laptops, tablets and mobile phones. It’s responsive in the sense that it will render pages in a slightly different manner depending on what device you’re using.

Having a well-designed responsive web page, that loads quick, is a key to a successful online presence, as it impacts your overall SEO results.

Mobile First Index

Mobile First Index

Google officially announced that page speed is now a ranking factor in its Mobile-First Index. What does this mean for you?

This means that there are not going to be any shortcuts anymore. if you are running an online website you will need to work a little harder on making your web page faster.

Remember also there is plenty of competition out there. So if you want to compete and maintain decent ranking, page speed is one of those things that you have got to get right.

Page speed is, in fact, a prerequisite for maintaining a solid ranking with Google. As the most popular search engine, online pagespeed can be a good channel through which you can positively impact you returns for your business.

Keeping Your Visitors Happy

So why is page speed important? Basically, your website’s success depends on whether or not it satisfies your audience. Slow speeds leads to an unhappy camper and higher bounce rates, that means google is going to rank you lower in the search results.

High Bounce Rates

The life span of an online visitor on average lasts for a few seconds. Statistics and research have made this clear. It means that if your website fails to load for within this about 3 seconds, the likelihood of losing this visitor subsequently increases.

It is even worse when you lose the attention of your audience before your web page loads. If your audience abandons your web page due to a poor experience, it results in a high bounce rate.

A high bounce rate signals to Google that your website is of low quality. As a result, your website will be rated poorly.

A high bounce rate and low ranking basically goes hand in hand. There’s just no way around it, for a better ranking you need to make improvements to your website’s page speed.

In Conclusion

We want to get our website loading faster and that keeps our audience happy. We want to make sure that our site is responsive and loads quickly. We want to reduce our bounce rate, which in turn helps our SEO rankings with Google and other search engines.

Thanks very much guys for taking the time out to read through my articles. I hope that I have brought some value to you. If you’re looking for someone who can take care of you pagespeed and other SEO factors for you, please feel free to contact me on 0782 004 522.

Have a Great Week and Stay Safe.

Vitor M