Hi there and welcome back to Sellpore Systems. I made the mistake of building my small business solely by word of mouth. Now don’t get me wrong, word of mouth is a good strategy and you need it. But as your sole strategy for business growth, it’s really not a good idea.
You see it’s all good when the economy is doing well. If your customer does well, then he’s likely to send your some business. But let the economy turn and you’ll soon realize that you really need to focus on marketing.
Trouble is that by the time you realize that you should have been marketing in the first place, you’re broke. Well maybe not broke, but at this point every penny you give away hurts a little.
The Great thing about a Business Blog
The great thing about a business blog, is it’s a cost effective way to start marketing your small business. It does take some practice and your writing may suck to start with. But over time your marketing and blogging skills will improve. At the same time you’ll become more creative and you’ll also learn to work with Social Media.
The main reason you want to start a business blog is simply to increase your brand visibility. The more blog posts you create, the more information you can share on social media channels. Also your articles will start to rank on search engines.
Wherever you share your content is an opportunity to drive more traffic to your website. This means that your brand will have more exposure, and assuming you do a good job, more customers as well.
What is the Purpose of the Blog?
Your blog should be part of your overall marketing strategy. The purpose of blogging is to increase your brand visibility. People try to avoid ads but they tend to welcome useful and informative content. So you should use of this strategy to attract more people to your website and drive business growth.
Your business blog is the perfect platform to create useful content. Your blog will allow you to develop your brandvoice and set you up as an authority in your industry.
There’s so many ways to promote your small business through blogging. You can create topics like “How to” or “Best way to” and then something that you offer as a service or product. Your imagination is the only limiting factor, but your readers will love you for it. Be as helpful as possible and you’ll be rewarded with readers who will even help share your content.
Blogging Tips For Your Business
I’ve put together a handful of tips that you can use if you decide to go ahead and start your business blog. These are tips that I’ve picked up over time. Hopefully they’ll help you develop your own brandvoice and bring you more business.
1. Focus on What Your Small Business Does
Whatever you going to blog about should relate to the industry your business is in. I started out by making this one mistake. Thankfully I didn’t do this too often. But because I was eager to get blogging, I would create posts that were unrelated to what I offer.
Try not to make the same mistake as you’ll drive traffic to your website that won’t convert into sales. Remember, you priority goal is to build a customer base and to get known for what you offer.
2. Do Some Keyword Research
It’s always good to start your blog with a little research around the main keyword. Also, try to refine your your search to what your audience is already querying on Google. Let me give you an example.
Let’s say that you sell apples. There are many different varieties of apple as you know. So let’s say the post will be about Lady Smith Apples. So I type this key phrase into Google and the results I get are these…
People Also Ask…
- What are granny smith apples also used for?
- Are granny smith apples sour or sweet?
- Are granny smith apples good for you?
At the bottom of the search result page we see
- granny smith apple
- pink lady apple
- gala apple
- types of apple
- gala apples taste
- fuji apple
Google is helpful in providing you with queries that user’s are already typing. So from this list we have several posts that we can create around the subject.
There are also several other platforms that can help you with ideas to blog about. Answer the Public is a good one and another is Neil Patels’ ubersuggest.
3. Schedule A Routine for Your Blog Posts
Try to get into a routine of writing a certain number of blog posts per month and do what you can to stick to it. Many people starting out will put out several blog posts and then suddenly stop writing.
Hey, I’m telling you this tip, but I’m also reminding myself. I made this mistake when I got started and sure enough my consistency was terrible. According to some studies the businesses doing the best from blogging are posting as often as 16 times per month. These businesses receive as much as 3.5 times more traffic than those only blogging 4 times per month.
Of course, you need to focus on your small business. But maybe this can help. The way I see it is like this. Every time I create and publish an article, that’s a piece of me having a chat with someone that may become a customer.
4. Address Frequently Asked Questions
One of the best ways to create content for your business website is to address questions that crop up often. When a customer has questions, then it’s a good idea to write them down and create a blog on the topics.
Answering customer questions through your blog is a good long term strategy. Firstly if a new customer emails you, you can direct them to your blog. Also if readers are researching a product that you sell, that blog post will pre-answer some of their questions.
Once a customer has his questions answered, the next step is to buy from you or someone else. If you did a good job and your readers trust your information, chances are you’ll get the sales.
5. The Length of Your Blog
So how long should your blog article be? Think about this from the point of view of your readers. You blog needs to be long enough that your readers get all the information they need on the topic.
You want to make sure that you articles are thorough enough to contain all the necessary keywords in it. Try not to keyword stuff as you’re likely to get a manual penalty, those tricks no longer work. But also remember that you’re writing for your readers. If you satisfy your readers they may become customers.
Also try to keep your readability at about grade level 7 to 8. You can read more about readability scoring here. This helps ensure that the quality of you blog is high and your readers are able to understand your content.
A quick word on length. A top copywriter will tell you this. A 1000 word article will convert more than a 500 word article. A 5000 word article will convert better than a 1000 word article. Does it matter? Yes, because you’re trying to convert readers into customers. What should you aim for? I would suggest anything about 1500 words on average gets some decent traffic.
Google doesn’t like thin content. So whatever you’re doing with your web pages, please keep this in mind. Thin content is below 300 words.
As for me, I’m aiming at business growth. I run a full audit before I create my articles. I’m willing to put in the extra work, do thorough research and I try to create the best content that I can. I don’t want to make the same mistakes again as mentioned at the beginning of this post.
6. Use Relevant Media
Sometimes writing a business blog is going to make you write an unusually long post. In all cases you want to add media like photos, or even video if you’re up for it. The negative side of long articles is that your readers get tired.
Adding images gives the reader a short break and keeps the content interesting. If you’re good with project management, and you’re willing to go all in, try video. A video project gets far more engagement than writing blogs. But you still need to write them and embed the video on the page.
Infographics are also known to boost readership of blogs, but I got no idea how to make them at this point. As soon as I do I’ll start to add them in for you.
How Is Business Blogging Different?
There are bloggers and then there’s a business blog. The difference is significant. When you’re a professional blogger, your website most likely focuses on a niche topic. On your blog you’ll sell advertising space and affiliate links. Your income will depend on your writing ability and your ability to attract traffic.
However, a business blog focuses on brand, products or services that you offer. Sometimes a business may also get additional revenue from ads and affiliate links. But in this case it weakens your brand and is not a good idea. But that’s just my opinion. Let me know if you feel differently in the comment section below.
In the case of business blogging you’re not blogging as a hobby. Also the blog itself is not the primary marketing and sales tool. It is an important part of your marketing strategy. But it is combined with social media, SEO, email marketing and other off line marketing tools.
Your Business Blog Has Many Purposes
- The blog is supposed to be helpful or education about a product or service that you offer. This is so that your visitors have a clear understanding of what you’re offering and how it can help them.
- The blog is meant to improve SEO and each page should rank for different keywords. The reason for this is that you want to attract organic traffic to you pages.
- The blog is meant to be shared on Social Media sites. Again the purpose is to attract traffic to read the blog on the website. The audience will become aware of the brand and at some point convert to customers.
- The blog can also be used to promote and educate an audience on new products and services on offer.
- Blogging is a long term game. Blogging will bring in the best results over a long period. Way after you forget what you wrote about.
Whatever the reason for the blog, it is a vital part of your online marketing strategy. It produces longer lasting benefits than any other form of online marketing.
Outsourcing Your Blog Content
This is a good idea for business owners who don’t have the time or staff to handle these projects. There are plenty of professionals that can handle all your content for you. As long as the quality is good, the topics are right and the SEO is taken care of, there’s no reason not to go this route.
A good tip is to try and find someone whose writing style is similar to your own. Try to read the content out loud into a voice recorder and see if it sounds like you. The other alternative is to edit the content afterwards in your own tone. But try not to dilute the message and the SEO in the content.
If you’re happy with the service and the content is good, there is no reason why you shouldn’t carry on with the writer. It makes good sense.
As with all things business, we need to remember our manners. People matter and how you treat them is vital to you brand reputation. Remember that Social Media is a double edged sword and a great way to spread news, positive or negative.
This doesn’t mean that you need to have a stiff upper lip or anything like that. You can be a a little more casual and conversational. In fact copywriters, who really are the best marketers, swear by it. But no need to be rude.
Common courtesy always gets you that much further in anything you’re trying to achieve. Business success included.
Remember these points and you’ll be ok.
Always Write for You Audience
Business Blogging is about helping your audience. We often feel tempted to write on topics that come easy to us or that we feel comfortable with.
But we always need to step back and reconsider. If we want our blogs to be successful and help market our business, then the customer must come first. We need to consider what the customer would want to know and create content around those topics.
Try to encourage your visitors to engage with you through commenting. This gives you an advantage because you’ll notice the same questions and comments coming up time and again.
This is the perfect opportunity to create new content around these topics. The in the older posts you can create mentions and links to those post that answer those questions.
Also note, that engagement in any form is a trigger to Google that the content is relevant to your audience. If this happens often enough, your pages will get higher rankings.
Responding to Comments
Always take the time to respond to comments from your audience. it’s plain common courtesy, even if you get negative comments. Your visitors will create different opinions of your business depending on how your respond to comments.
But also take note that you might get negative feedback if you ignore them. of course, you don’t have to sit all day on your site waiting to respond to comments, but a least once a week should be fine.
Creating Too Many Links
Links are an important part of SEO on any website. However, when we create too many links, they can be distracting to our audience.
Try to create links to similar pages on your website incase your visitors want more information. But avoid at all costs linking to pages that you would like to boost but have nothing to do with the current topic.
The other thing to consider is that a link can move your visitor onto another page before they finish the one they’re on. So you might want to consider the option of opening a new tab with your links, so they can finish reading the page.
Giving Credit where it is Due
Whenever someone contributes to your blog, or you use an someone’s image to improve the design, then they should be credited. A simple credit with a link back to their page is courteous and really the right thing to do.
Business Blogs to Follow
Reading other business blogs can be a handy way to quickly up your own blogging skills. You’ll get a lot of ideas on how to make your own blog pop. Here’s a quick list for you.
1. Entrepreneur Magazine
Entrepreneur magazine is all about entrepreneurship, small business, investments, branding, etc . It’s a great place to learn everything you need to about the business world.
If you want to learn how to be a great blogger, this is the resource you’re looking for. Copyblogger has been around since 2006. Their mission is to teach people to create great online content.
3. I will teach you to be rich
This blog is written by New York Times bestseller Ramit Sathi. Ramit will give you his take on making money through interviews, case studies and his own personal experiences. It’s a great business resource.
4. Octane Blog
Octane is an excellent resource for business entrepreneurs. They have many articles, posts, insights and reports on entrepreneurship around the globe.
5. Small Business Labs
This is a great blog for tracking and forecasting on the future of your small company. Plenty of articles around every topic in the world of business.
6. Social Media Examiner
This is one of the largest social media marketing resources. It’s mission is to help you and I to use social media to create leads and land new customers. They have plenty of resources to help you grow your business
I want to thank you for taking the time to read through my blog. If you feel like commenting, then please do. As you can see it is a good idea to have a business blog and it is good for your marketing.
Please don’t make the mistakes that I did. We have recently gone through some trying times where I live and it’s been tough. In retrospect, I wish that I had been doing this all along. But we live and we learn, don’t we?
In any case, if you like what you see and you think to yourself that you’d like me to take care of these thing for you. Please feel free to fill out my form on my contact page and let me know. I’ll be happy to help you.
Thanks again and I wish you a great week up ahead and please take care and stay safe.